Restaurant Design

08.07.2010 http://www.dotkite.eu/wp-content/uploads/2010/07/DotKite_Apolis_Restaurant.jpg

How do you design your restaurant? First of all, you must have done market research and found a location. One of the two precedes the other. Find a location and do the research, or do the research and derive a location from your findings. Once you are set on that issue, you must design your restaurant, but how?

For one, your location may influence your design. There are two aspects to this. The first is that the climate, city (or countryside), and other surroundings could be a factor influencing your restaurant design. The second concerns the competition. You do not want to have the same theme as a competitor around the corner. The case of the Apolis Restaurant illustrates this well. This because it is located in the hills above Athens and the style is unique.

Once you know what your theme will be, you should think about the layout. Your tables and chairs are the foundation for where customers sit and enjoy their meals. Take the example of the The River Bar-Restaurant. It has a simple, yet elegant layout, supporting high traffic with wide aisles where necessary, and with the bar being in a central location. You should also select the design according to your theme. If the tables and chairs are designed by someone famous, then you may have some guests recognize the designs or recognize the name if they ask who designed them.

Another part of the layout that is important is exactly how your tables and chairs fit into the space. They must not just be arranged in a nice way, but if you can arrange them so that waiters can walk with ease while carrying loads of food, then you will have less accidents and a more exclusive feel. Of course, you can look at the revenues per square meter, but with a good design, you can charge more per square meter. Lastly, designing the layout of the entire restaurant so that waiters do not have to make extensive journeys to the kitchen will also be a plus.

After you have your layout decided upon, then you will want to create a unique atmosphere. Besides the tables and chairs, you need to have attention put into:

  • Full branding applications
  • Furniture style
  • Clothing/uniforms
  • Art
  • Windows/lack thereof
  • Lighting
  • Additional decorations
  • Cutlery and plates

What we are talking about in this post relates to the Total Consumer Experience (TCE). In the case of restaurant design, it is all about adding value from before guests decide to go to your establishment to the time they leave your eatery.

More news and updates on this topic will follow soon. To stay up to date, you may:
- see Apolis Restaurant
- see River Bar-Restaurant
- revisit our News & Views section,
- follow us @dotkite,
- subscribe to our RSS feed.

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