You have the best product in the world, but it will not sell unless your packaging is equally brilliant. Packaging design is important because it is a part of your brand identity. There is a difference between simply wrapping up your product and good packaging design. The quality and values you express are perceived by consumers not only in the product they are purchasing, but the packaging as well.
What can good packaging design do for you?
· It can increase revenues
· It increases the value of the goods
· It improves the perception of the product
How does good packaging design do these things?
· By charging a premium
· By using quality materials
· By fashioning intriguing designs
Good packaging design thus adds value to your product without changing the product itself. If you are still not convinced of the value of packaging design, then think of the packaging of the following examples:
· Pringles tins
· Standing bags (e.g. M&Ms)
· The classic Coca-Cola bottle
· Tetra Brik (brick by Tetra Pak)
By now you should know that good packaging design is a part of your brand identity and that it can add value to your product without altering that product itself. You must be careful, however, that you do not over do it. You should stick to your product strategy, brand identity, and communication practices. You may also have a look at an example of packaging design, which is a part of the Total Consumer Experience (TCE).
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