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Mecap

Total Consumer Experience
Italy 2007
Total Consumer Experience
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that was passionate with Mecap’s shoes in the early 70’s. Besides the whole re-branding of the MECAP brand, Dot Kite | Lab designed the products, packaging and all communication material.
For the development of the launch campaign, Dot Kite | Lab inspired by the solid history of the Mecap brand, promoted the footwear by giving free samples to the actor of the movie based in Rino Gaetano’s life. Rino Gaetano was a famous italian singer