The retail stores and malls of our society have the need to evolve on daily basis. If in the fashion boutique stores, the large supermarkets, the entertainment industry etc. the concept of updating the in-store experience is a reality during the last years, in the traditional retail stores this has not happened yet.
Moreover, we should not forget that our cities have been developed around the concept of “botteghe” of the craftsmen. Our cities have been developed around the concept of neighborhoods.
Such large retail stores (large malls), today, most of the times are transit places, places that you just pass and do not provide you any emotional benefit and/or experience. Consumers, are “painted” like they go in a search of the minor prices, going around themselves for the offers and snatching all the promotions. Fortunately, most of the times this is not the only reality. Consumers want value and this can not be built without first creating a relationship with them.
Nowadays, consumers are always more demanding, pay more attention, they are critical and well informed with regards to what they consume. Obviously, in today’s hectic times, everybody consumes goods almost at the speed of sound. The future of the retail interiors has different needs and eventually different approaches. Our approach is the Total Consumer Experience.
Total Consumer Experience is driven by the belief that we all share the same set of finite human needs. At Dot Kite, we believe these needs are modal, competing among themselves at an individual and societal level.
Total Consumer Experience is the unique combination of strategic communication and design services that are executed by our very competent and focused multidisciplinary team. In this multidisciplinary team we would like to invite you to take part. Dot Kite works as a team together in order to develop the greatest retail experiences.
Feel free to see our latest example of TCE (Total Consumer Experience) here.