Restaurant Menu Design

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A good restaurant menu design is one of the keys to success in the field of HoReCa. The menu of a restaurant should expresses the eaterys personality, should focus on the restaurant’s overall operations and should promote & keep the brand values fresh in your customers mind. Which steps are important for designing a

good restaurant menu?

How the design of the menu should be? There are no rights or wrongs in restaurant menu design. What works with some establishments fails at others.

  • Brand presence: as mentioned before, since the menu of your restaurant is a very important element of your restaurant’s brand, the menu should be an expression of your restaurant’s personality.
  • Quality: Appropriate and quality materials should be used. High quality leather (or other materials) on the cover page and high quality and preferably water proof paper for the internal pages.
  • Brand exposure: It is very important to expose your restaurant’s logo in an elegant but subtle way on the cover page and/or in the internal pages.
  • Colors & Symbols: Use colors & symbols in a smart way in order to visually separate the title of the dish, the description, the ingredients and the pricing.

Finally, you can view some examples of restaurant design menus

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