A good restaurant menu design is one of the keys to success in the field of HoReCa. The menu of a restaurant should expresses the eaterys personality, should focus on the restaurant’s overall operations and should promote & keep the brand values fresh in your customers mind. Which steps are important for designing a
good restaurant menu?
good restaurant menu?
- Choose the dishes to offer, and the prices for each dish. This is more of a business decision than a design issue (and as such, you may be handed this list) but in terms of making an appealing menu, keeping variety in mind is generally a good idea.
- Write descriptions based on the restaurant’s style. The casual establishment needs a short and fast definition for each menu item. Descriptions and adjectives should be kept to a minimum. A formal restaurant requires
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more extensive information about the preparation, the ingredients and any background on the pedigree of the dish.
- Break down the sections of the menu in the way of the dining experience. Arrange items sequentially, with appetizers, salads and soups first, then primary courses, main courses, deserts and drinks. It is always a better option to have a separate wine list menu.
How the design of the menu should be? There are no rights or wrongs in restaurant menu design. What works with some establishments fails at others.
- Brand presence: as mentioned before, since the menu of your restaurant is a very important element of your restaurant’s brand, the menu should be an expression of your restaurant’s personality.
- Quality: Appropriate and quality materials should be used. High quality leather (or other materials) on the cover page and high quality and preferably water proof paper for the internal pages.
- Brand exposure: It is very important to expose your restaurant’s logo in an elegant but subtle way on the cover page and/or in the internal pages.
- Colors & Symbols: Use colors & symbols in a smart way in order to visually separate the title of the dish, the description, the ingredients and the pricing.
Finally, you can view some examples of restaurant design menus
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