Starting a restaurant business is not an easy task to accomplish. However, when compared
to the promotion of the newly started business, the initial starting process is just a breeze.
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According to many business experts out there the brand promotion is the most critical part of every business. No matter how good chefs the restaurant might have you will need a great Brand Strategy in order to communicate for what you stand for to your clients. Here are some first ideas on a great restaurant Total Consumer Experience (TCE), brand strategy and branding applications: Naming A typical brand identity includes a brand name, positioning statement, category descriptor, organizational values, brand archetype, and the brand’s key purchase factors with their tangible and emotional benefits (brand associations). A good brand name gives a powerful first impression, is easy to remember, and evokes positive associations with the brand. Logo & Visuals A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization. Exterior Facility Signs It is important to highlight the location of your restaurant with clear external signage. This external signage should be branded accordingly to your restaurant’s logo and visuals. Business cards Business cards are cards bearing business information about your restaurant. Most commonly the information used on a business card are the name of the restaurant, the location (address), the phone number, the email address and the website address.
Menu A good restaurant menu design is one of the keys to success in the field of HoReCa.The menu of a restaurant should expresses the eaterys personality, should focus on the
restaurant’s overall operations and should promote & keep the brand values fresh in your customers mind. We have extensively covered how a restaurant menu should be designed on our previous post. Uniforms It is very important to keep in your restaurant the branding standards high by using appropriate clothing and uniforms among the staff. Therefore, the staff should be wearing different uniforms/clothing compared with their function. For example, the chef should be wearing the proper chef uniform and the restaurant manager should be dressed in the way that represents best the restaurant’s values. Check/Bill Once you clients enjoyed their dinner and the services of your restaurant, you want to surprise them positively by bringing them the check/bill in a specially designed envelope or even box. In this way, you can add a personal “thank you” note in it. Such simple but of high value detail can make the difference. Online Experience Nowadays online presence is getting always more important. Therefore, just a great stand alone website might not be enough. A restaurant that wants to keep up in contact with its clientele should have a solid online strategy that will make use of the latest social media trends. In this way, you can expose your brand to people that have never visited your restaurant before, but you can also provide special offers to your existing clients. Of course, besides the aforementioned branding applications the list can go further. Though, from our experience of designing and developing several restaurants such as the Apolis Restaurant, we believe those are on the top of the