Graphic design has been essential to every (single) era of publishing history. Nowadays, where the digital media become more important and are available for everyone, the profession of graphic design is in the midst of enormous change. Some people think that the new technology is about to diminish the graphic business but in fact it enhances it. If we see these changes as a chance to advance our skills and deepen our knowledge, we become stronger and get up with new and good solutions. But what will the future bring in detail?
I think that two big disciplines of design will play an important role in the future.
The first one is “Interfacedesign”: it deals with the composition of the user interface which connects human and machine; the other one being “augmented reality” which broadens the reality with aid from the computer.
If you want to stay in business you have to master this new technologies. Regrettably thats not so easy, because you have to think in a new way to bring all components togehter: content, design, usability, technology and convenience.
On the other hand: to have to create the visual appearance of a new program for an iphone or a virtual cardrive to show the vantages of the new BMW is not elementary different from publishing. And if we stick with our experience so far, we will be able to fullfill the forthcoming demands. We just have to accept the challenge.
My prognosis for the future of design remains positive: there will allways be a need of good design and we can always develop our skills to become better and think in new ways. At Dot Kite we embrace the challenge and are ready for the future, weather in publishing or in the digital world.