There are many ways of seeing the value of design. You can measure sales and relative value as an output of changes in design, for example. Design can also improve your standing amongst rivals and give you a competitive advantage. The Design Council published a report where facts and statistics concerning the value of design are highlighted. One interesting statistic is that design conscious businesses can expect a 125% return on their internal design investments. Try beating that with other investments.
What may be obvious is that if you have high quality design, you do not need to compete with your competitors on price. If you design your product and/or service well, then customers will enjoy what you have to offer and continue to be loyal to your company even if the price is higher than the nearest competition. This is because you offer something unique and/or of a higher standard/value.
If you would like to increase your market share, then being a design alert business is also wise. This is because such businesses increased their market share by 6.3% through design. This could be due to several factors, such as those mentioned above concerning the increased value of the product or the notion that you will set yourself apart from the competition.
Furthermore, companies that grow rapidly are almost six times more likely to see design as an integral part of their business compared to those companies that remained static. This and the others are just a few statistics of why businesses should invest in design. Many times, the affects of design are hard to see, but these hard facts prove the value of design.
In addition: even if you are not in the place to make executive decisions about the use of design in your business, then you should know that stocks of design-led firms outperformed the FTSE 100 by 200%!