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Through the knowledge we have acquired in various industries, we are now going to put a focus on the seafood industry. We can add value through our full understanding of how consumers think and what they want. Therefore, Dot Kite is exploring into redefining the way in which a very traditional industry such as the seafood (fishing/aquaculture) industry is going to promote its products and how they increase the value of their goods to their partners, and ultimately, the end consumer.
We are planning on implementing the Total Consumer Experience (TCE) into various companies in the industry. Through preliminary research, we feel that there is room for improvement where others downstream can benefit from this. An example of great packaging is the Nera Kritis. A recent Total Consumer Experience (TCE) for Olive Country also focused greatly on package design.
Let us not forget that the Total Consumer Experience (TCE) is not just about packaging, but is a holistic approach to designing a new identity from the smallest details such as clothing to corporate brand images. An example of this can be seen in the Apolis case study.
A previous post about a partnership directly links Dot Kite to the B2B food industry. It concerns Q Food and how Dot Kite designed everything from plates and uniforms to business cards and the company logo up to the online presence and experience. If you are interested to know more, we can set up a dialogue with you if you simply mail us at info@dotkite.eu
For more information on our TCE projects you may download our pdf TCE brochure.
More news and updates on this topic will follow soon. To stay up to date, you may:
- revisit our News & Views section,
- follow us @dotkite,
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- photo credit here
I follow Dot Kite’s activities for a couple of years now and I have always been inspired by the high quality of Dot Kite’s design. I am a designer as well and I am very curious to see how you will develop projects in the seafood industry.
I am sure you can create some new design standards on that industry as well, like you have already done in all the other fiels.
Good luck from France
Marie
Dear Marie,
thank you for your kind comment and your wishes.
We keep regularly up to date our news section, so in the coming weeks you will be able to read more of our activities in the Seafood Industry.
Again, thank you for the kind comment.
Kind Regards
Thomas C. Mylonas
Very interesting move by Dot Kite and I am very curious to see the results on this field. I believe that with your style but also with your total consumer experience approach you can actually provide a lot to this industry.
Good luck and I hope to see the results very soon.
Rob