When you think ‘Dutch’, you immediately think, wonderful typography, and an appreciation and open mindedness for other culture. ‘German,’ still greatly influenced by the Bauhaus, is more rigid, detailed, striving for perfection. And ‘American’ gripped by the bright colours of POP, is always busy. But do our surmise really exist, can we still think of Style on a National level?
Globalism. London, Sydney, Athens, New York, all within a flight journey away, almost every part of the globe is now accessible to anyone. Many of us no longer consider working in a foreign country to be a hard decision; emigration has brought every culture to every corner of the world.
Global networks, such as e-mail, Twitter, Skype and blogs, make communication instantaneous. All of us make use of these technologies now, even the older generations see the huge advantages that contemporary technology brings, while to the younger generation, it is second nature.
So what effect does globalization have on design? Many companies are now international, having offices in multiple cities and countries, designing for businesses and services in yet other countries. There is a growing need for a global design, which can communicate in every culture, over a range of languages. The movement of people around the globe means their style and history goes with them, integrating their styles as they go along.
Can we therefore still consider a National Style? Do many of us still consider our work of this style, from this country, or have all movements, styles and cultures been adapted and adopted so much by countries, that there is no real difference anymore?
Finally I ask you this: “Are you true to your roots, or are you a child of the world?”