Successful global brands all share similar elements, with this happening in airline branding as well. The key to success in the fast changing global arena is the development of unique Brand Strategies with sharp and solid methods of implementation.
How successful global brands work is a subject of much research. In the airline branding, the world’s renowned experts agree that the key to brand success lies in the development of unique positioning strategies; strategies that allow airlines to keep growing and lead the market trends.
With the civil aviation industry being a very traditional one, just like the automotive, major brands keep copying each other. In the early ‘60s, Airliners were the trend setters providing great livery and elegant in-flight experience. Nowadays, Airliners seem to have no vision, resulting in the loss of contact with their public.
With the Airliners struggling with shaping their business model and offering satisfaction to loyal customers, I strongly believe that they should take their brands more seriously to have happier customers. Therefore, I strongly recommend to every single CEO of a commercial airliner to envision a different future for the brand they manage and to offer a unique traveling experience (that starts from the time of ticket booking till the moment the passenger reaches his/her final destination) in order to have their loyal customers back.
At this point, I invite you to have a look at the unique brand experience Dot Kite | Lab developed for Velvet Airlines. If in-flight security is a major issue, then just offer a different kind of experience to the passenger by providing chop-sticks instead of the ugly and non-practical plastic cutlery!