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Branding in competitive fields such as the aviation industry is crucial not only in order to attract new customers but mostly in order to create a loyal customer basis that will eventually become your brand ambassadors. As we have stated on a previous post, the world’s best airlines have one thing in common: excellence in design!
Some airlines, fully understand the power and the effect emotional branding has to its clientele, that besides the standard branding applications, such as aircraft livery, clothing design, airport lounge interior design etc., they take an extra step and invest on Scent Branding & Marketing.
For example, Singapore Airlines takes this Scent Branding to the next level with a standard company scent. Hot towels and perfume worn by flight attendants are standardized to a single fragrance, Stefan Floridian Waters. This patented aroma has been specifically designed to complement the airline’s brand, and has become their trademark fragrance.
In the near future, we will see commercial airlines to be passionate and invest in such subtle details in order to create a strong following and good word of mouth through unique air experiences.
More news and updates on this topic will follow soon. To stay up to date, you may:
- see Velvet Airlines case study
- revisit our News & Views section,
- follow us @dotkite,
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- photo credit here
A standardized single fragrance? I love that!
This is quite interesting. I was actually just doing research yesterday on different types of marketing/branding techniques that can be employed on-line. This, however, is excellent for companies that have face-to-face time with their patrons.
Dear Cheril,
in the coming years, you will see branding and emotional branding to be involved more with our senses. The automotive industry is using the “Scent” trick quite long time now. Moreover, Apple does the same trick with their new products.
In the near future, we will publish more articles and projects on this field, so, feel free to visit Dot Kite’s website again.
Best,
Thomas C. Mylonas
this page was the things i’ve been looking for the purpose of! I found this blog bookmarked at a friend of mine. i will also share it. regards again!