Dot Kite | Lab Now Accepts Bitcoin Payments

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We’re excited to announce we now accept Bitcoin digital currency. Bitcoin is an innovative payment network and a new kind of money.

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Dot Kite | Lab signs contract with Multineurons Switzerland

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We are happy to announce that Dot Kite | Lab signed a contract with Swiss based company, Multineurons.

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Dot Kite | Lab signs contract with Digital Wealth Management company

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We are happy to announce that Dot Kite | Lab signed a contract with the first Digital Wealth Management company, UBICRYPT.

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Dot Kite | Lab signs contract with Swiss based company

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We are happy to announce that Dot Kite | Lab signed a contract with Swiss based company, Innoperitus.

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Restaurant Menu Design

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A good restaurant menu design is one of the keys to success in the field of HoReCa. The menu of a restaurant should expresses the eaterys personality, should focus on the restaurant’s overall operations and should promote & keep the brand values fresh in your customers mind.

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Most important Restaurant Branding Applications

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Starting a restaurant business is not an easy task to accomplish. However, when compared

to the promotion of the newly started business, the initial starting process is just a breeze.

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According to many business experts out there the brand promotion is the most critical part of every business.

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Retail Branding

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Good design is about making good decisions. A lot of good

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a true point of difference. It’s about vision, values, ideas, ideology. Many companies have Brand guidelines and manuals that identify the name, logo, colours, graphics of their Brand—a set of dos and don’ts.

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MV Beauty Salon Amsterdam | Update

23.01.2014 http://www.dotkite.eu/wp-content/uploads/2014/01/MVBeauty-DotKite.jpg

In this third update, we expose a sketch from the upcoming logo and overall brand identity of the

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MV Beauty Salon which is located in the centre of Amsterdam. This is a tiny part of the symbol. The new brand will have both a symbol and a logotype and will be applied in various print and/or digital applications but also throughout the interior design and architecture.

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Mahanakorn Restaurant Project Review

23.01.2014 http://www.dotkite.eu/wp-content/uploads/2014/01/Mahanakorn-Restaurant-DotKite.jpg

Dot Kite | Labtransformed the space owned by Mahanakorn to a completely new restaurant offering a superb-quality experience. Dot Kite | Lab managed this Total Consumer Experience (TCE) project from initial sketch to turn-key delivery. In our previous posts we showed to you how Mahanakorn Restaurant (Utrecht) looked before and after we were called to action. In this post, you will be able to download the Mahanakorn Restaurant (Utrecht) project.

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Dot Kite | Lab’s Updated Brochure

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We are pleased to announce that our updated Dot Kite | Lab brochure is available for view and free to download. In this updated brochure we have included our latest projects but also detailed description on our Total Consumer Experience

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services, Design services and Communication services.

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Agricultural Branding for Success

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Farmers have normally sold their products as commodities. This means there is no appreciable difference between the tomatoes raised by Farmer Joe and the tomatoes raised by Farmer Smith. One kilo of tomatoes will directly substitute for any other kilo of tomatoes.

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Mahanakorn restaurant design | way to Total Consumer Experience

06.10.2013 http://www.dotkite.eu/wp-content/uploads/2013/10/Mahanakorn-News1.jpg

Dot Kite | Lab transformed the space owned by Mahanakorn to a completely new restaurant offering a superb-quality experience. Dot Kite | Lab managed this Total Consumer Experience (TCE) project from initial sketch to turn-key delivery. In our previous post we showed to you how Mahanakorn Restaurant (Utrecht) looked before and after we were called to action. In this post, you will be able to follow the Mahanakorn Restaurant (Utrecht) project step by step, from the initial sketch, till the delivery.

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Dot Kite | Lab signs contract with a new Beauty Salon in Amsterdam

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We are happy to announce that Dot Kite | Lab signed a contract with a Beauty Salon in Amsterdam, Netherlands. This is going to be a High-End Beauty Salon that will offer high quality services and wants to bring their consumer experience to the next level.

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Dot Kite | Lab signs contract with Chica Bebo

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We are happy to announce that Dot Kite | Lab signed a contract with the Dutch Retailer Chica Bebo.

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Mahanakorn Restaurant Utrecht | Update 05

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We are about to conclude with the development of the new Mahanakorn Restaurant. Almost all elements are in place including lighting and the final architectural details.

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Mahanakorn Restaurant Utrecht | Update 04

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In this fourth update of the new Mahanakorn restaurant, we are finalising the construction of the new Mahanakorn restaurant that will open in coming fall in Utrecht, the Netherlands.

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Urban Residences Maastricht – Where History meets Design

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Hospitality Branding, What is Necessary?

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Of course you know that branding and communication are necessary, but what is necessary for the hospitality sector? This sector is unique because it concerns services that can both be considered as vacation/pleasure time and also a key business setting. So, how do you brand your company to captivate the target segments? First of all, you need to pick a segment. If you want to attract everyone, you will attract no one. People will feel that your firm is too ordinary and is not targeted to them. They will simply opt for your competitors. This goes for both business clients and recreational patrons.

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Quality Design = Long Term Investment

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This post is about quality design and how it can be a long-term investment. To clarify, if you buy an average car, then the value of it will decrease. In certain cases (usually for cars that are more than just average), the value may go back up after a few decades. On the other hand, if you buy a top brand watch, then you know the value of it will increase over time. Quality design is therefore like a long-term investment.

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What is Total Consumer Experience?

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Total Consumer Experience is based on the idea that we all share the same human needs. At Dot Kite, we believe these needs are subject to mood, competing with each other at an individual and societal level.

Although our needs stay the same over time, the things that influence them change. These are our desires. Now and in the future, successful brands will have to fulfill our needs, rather than impose themselves upon us. They have to anticipate, interpret and create desire.

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Restaurant Process Design

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Not only should there be a focus on the end product, but the whole process of a restaurant should be designed well. As with everything, good design adds value. In this case, good design can save time, lower costs, and dazzle your customers. Read on to find out exactly what and how this can be done.

First of all, cooks and waiters should know everything about the food and the process it went through to get to the customers. This may be obvious, but if a client asks a protruding question, knowing the answer can make the difference between being thought of as having a good or a great restaurant.

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Life is a Design: Chairs

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Chairs are one of the most common objects where designers start. Does that mean they are easy to design? That is a matter of discussion, but a good chair is definitely not easy to design. It appears as if most of the chairs that are designed are only slightly different than others, but if you look hard enough, you can see some miraculous examples, such as the totally re-imagined Maia .

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Rebranding can Revive Existing Markets

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Once you have a brand and it settles, you will know into which part of the Growth-Share Matrix (or BCG Matrix) it would fit. If you find your brand to be in the low growth part and only has a small sliver of the market, then rebranding could be an option for you. You can have an array of reasons for rebranding as this is just one example of why companies engage in rebranding.

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Tips on Packaging Design for businesses

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You have the best product in the world, but it will not sell unless your packaging is equally brilliant. Packaging design is important because it is a part of your brand identity. There is a difference between simply wrapping up your product and good packaging design. The quality and values you express are perceived by consumers not only in the product they are purchasing, but the packaging as well.

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Urban Residences Rotterdam | Update 03

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In this third update of the Urban Residences project, we will show you a snapshot from the upcoming website of the new Urban Residences project that we are currently developing.

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Mahanakorn Restaurant Utrecht | Update 03

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In this third update of the new Mahanakorn restaurant, we have fully defined our concept and we have initiated our work on applying our ideas to the new Mahanakorn restaurant that will open in coming fall in Utrecht, the Netherlands.

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Koel Fresh design featured at POTW

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Koel Fresh has been featured in one of the best Packaging Design Websites, Packaging Of The World.

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Mahanakorn Restaurant Utrecht | Update 02

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In this third update, we expose a sketch from the upcoming logo and overall brand identity of the new Mahanakorn restaurant. This is a tiny part of the symbol. The new brand will have both a symbol and a logotype and will be applied in various print and/or digital applications but also throughout the interior design and architecture.

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Olive Country design featured at The Dieline

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Olive Country has been featured in one of the best Packaging Design Websites, The Dieline.

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Dot Kite | Lab signs contract with TalentLMS

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We are happy to announce that Dot Kite | Lab signed a contract with Greek based eLearning company, TalentLMS. TalentLMS is a spin out of .

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“5 things Greece should do” in Pepper Magazine

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Dot Kite’s founder and CEO, Thomas C. Mylonas, interviewed by John Kirpitsas on behalf of Pepper Magazine. The main line of this interview was the concept of Dot Kite’s founder 5 Things Greece Should Do. In addition, included views on entrepreneurship and innovation.

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Urban Residences Rotterdam | Update 02

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In this second update of the Urban Residences project, we have fully defined our concept and we have initiated our work on applying our ideas to the new Urban Residences Apartments that will open in coming fall in Rotterdam, the Netherlands.

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Mahanakorn Restaurant Utrecht | Update

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After few days of brainstorming, we have fully developed the initial concept that we will use as our main guideline for the development of the new Mahanakorn Restaurant in Utrecht, The Natherlands.

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Urban Residences Rotterdam | Update

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After few days of brainstorming, we have fully developed the initial concept that we will use as our main guideline for the development of the new Urban Residences in Rotterdam.

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Dot Kite | Lab signs contract with a new restaurant in Utrecht

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We are happy to announce that Dot Kite | Lab signed a contract with a restaurant in Utrecht, Netherlands.

This is going to be a Lounge-Bar-Restaurant that will offer high quality delicacies from thailand and wants to bring their consumer experience to the next level.

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Dot Kite | Lab signs contract with a new hotel in Rotterdam

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We are happy to announce that Dot Kite | Lab signed a contract with a new hotel in Rotterdam, Netherlands.

This is going to be the ultimate high class furnished apartments that will offer a unique Total Consumer Experience right in the city center of Rotterdam.

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Dot Kite and Surya featured on Venuez Magazine

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We are proud to announce that our recently developed project, Surya Restaurant has been covered by the well known Dutch HoReCa magazine VENUEZ.

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Surya restaurant design | way to Total Consumer Experience

10.01.2012 http://www.dotkite.eu/wp-content/uploads/2012/01/DotKite-Surya-Construction.jpg

Dot Kite | Lab transformed the space owned by Surya to a completely new restaurant offering a superb-quality experience. Dot Kite | Lab managed this Total Consumer Experience (TCE) project from initial sketch to turn-key delivery. In our previous post we showed to you how Surya restaurant looked before and after we were called to action. In this post, you will be able to follow the Surya project step by step, from the initial sketch, till the delivery.

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The Anatomy of Brand Loyalty

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It’s no secret that there is a strong relationship between customer experience and brand loyalty. A recent Forrester Research report revealed that customer experience leaders have a 14 percentage point advantage in encouraging their customers’ “willingness to buy more, reluctance to switch, and likelihood to recommend.”

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Surya restaurant design | before and after

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Dot Kite | Lab conceived, designed, developed and delivered a remarkable concept for the standards of Amsterdam and The Netherlands. Dot Kite | Lab transformed Surya into a high-quality restaurant, managing the whole Total Consumer Experience (TCE) project from the initial sketch till the end.

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Surya Restaurant Amsterdam – Opening

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After the set up of the final details Surya restaurant is ready to open its doors to the public this coming Tuesday 8th of November. On behalf of the Dot Kite and Surya teams, I would like to invite you to come and experience this new concept we have created in the center of Amsterdam, The Netherlands.

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Surya Restaurant Amsterdam | Update 05

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The construction works are in full shape by now and in this fifth update, we would like to show you a small detail of the main architectural element that will be placed on the ceiling of the new Surya Restaurant in Amsterdam, The Netherlands. This photo is a snap-shot of some of the elements that have been manually crafted and in combination with the right lighting it will enrich the interior of the new restaurant..

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Surya Restaurant Amsterdam | Update 04

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In this fourth update, our Senior Architect is working on the architectural concept of the new Surya Restaurant in Amsterdam, The Netherlands. This photo is a snap-shot we build as a scale model in order to test the potential of this architectural concept.

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Argos Sibinga Petroleum | before and after

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Dot Kite | Lab has recently designed Total Consumer Experience for Argos Sibinga Petroleum in order to create a solid brand image and to help the client in the international energy market.

In this post we show you how we transformed Argos Sibinga Petroleum. We invite you to have a look at the images below and understand how we added value to the brand of our client.

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Surya Restaurant Amsterdam | Update 03

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In this third update, we expose a sketch from the upcoming logo and overall brand identity of the new Surya restaurant. This is a tiny part of the symbol. The new brand will have both a symbol and a logotype and will be applied in various print and/or digital applications.

Read more

Colors in Design

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Colors are a minor part of design, right? You may not notice their importance until something does not look right. More drastically, you may thing everything is fine until your design, whether that be anything from the product itself to the logo, just does not seem to sell in your target market. Perhaps the colors you use may be more important than you initially though.

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Surya Restaurant Amsterdam | Update 02

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In this second update of the new Surya restaurant, we have fully defined our concept and we have initiated our work on applying our ideas to the new Surya restaurant that will open in coming fall in Amsterdam, the Netherlands.

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Dot Kite’s activities in the Netherlands

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Dot Kite is an established Design & Communication company that has already provided the unique Total Consumer Experience (TCE) services in various customers, in various parts of the world. With this post, we would like to update you with some of our major operations that took part in the last 18 months in The Netherlands.

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Surya Restaurant Amsterdam | Update

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After few days of brainstorming, we have fully developed the initial concept that we will use as our main guideline for the development of the new Surya Restaurant in Amsterdam.

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Lifestyle Branding: Engagement and the Total Experience

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When you visit your local Porsche dealership be prepared to engage. Staff will talk to you about the total experience. This will invariably include discussing the firm’s racing pedigree and performance. In your mind, you will be able to feel the steering wheel, smell the leather seats, and hear the roar of the engine. This car represents to you an exclusive club and you desire to be part of the privileged few. Clearly, one does not buy a Porsche simply to go from point A to point B. In practice, you might use this care to commute to work, but this is not the incentive to purchase a piece of automobile and racing history.

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Argos Sibinga Petroleum Update 02

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The new identity of Argos Sibinga Petroleum is ready and now we are into full development and production mode.

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Design & Communication advices to all Greek Entrepreneurs

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Greece’s nation brand image is suffering badly from the Greek government’s debt crisis, and the country has to do something about it urgently. Greece has no positive brand in the modern sense of the word and it needs to improve it. The image of Greece (and unfortunately of Greek products and services) at the moment is negatively inspiring. In today’s world, Greece needs to expose its profile in a clear and consistent way.

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Dot Kite | Lab signs contract with a new restaurant in Amsterdam

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We are happy to announce that Dot Kite | Lab signed a contract with a new restaurant in Amsterdam, Netherlands.

This is going to be a Lounge-Bar-Restaurant that will offer high quality oriental (Indian-Nepalese) delicacies and wants to bring their consumer experience to the next level.

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Dot Kite delivers ENERPAK project

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Dot Kite conceived, designed, developed and delivered a remarkable concept for the newly formed company ENERPAK.
Dot Kite was responsible for the Strategic Branding and Communication of one of the most innovative companies in Greece.

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Argos Sibinga Petroleum Update

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After several days of brainstorming, design and development we have started working and applying our designs to the new identity of Argos Sibinga Petroleum.

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Dot Kite | Lab signs first contract in the Oil & Gas industry

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We are pleased to announce that Dot Kite | Lab has signed a contract with our first client in the field of Oil & Gas under the brand name Argos Sibinga Petroleum.
Dot Kite | Lab will be responsible for the Strategic Branding and Communication of one of this Argos group company.

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The Essence of Creative Consumer Product and Packaging Design

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When you head to the grocery store to pick up a product such as cereal, do you purchase the same one each and every time or, like many consumers, are you comparing and contemplating about which one to grab?

When presented with a large range of choices to fulfill a need, it is in human nature to become confused, thus the inability to quickly make a choice. When we spend too much time comparing the plethora of options we are presented with, the functional differences between each of them soon become blurry. Once the functional differences lose importance, the peripheral aspects take precedence. This means that whichever product’s ad, spokesperson, or packaging color stands out favorably in our minds will most likely influence our product purchase.

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YES EXECOM Athens, 14 – 16 April

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The first EXECOM after turning a new page in YES is taking place in Athens, from the 14th to the 16th of April 2011. We are doing a huge effort to have a team of well-know key-note speakers who will share with us their opinions on youth entrepreneurship in Europe and what is the strategy that we, young entrepreneurs, should follow for sustaining global economic leadership for Europe.

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Dot Kite | Lab signs contract with a new Hotel in Portugal

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We are happy to announce Dot Kite | Lab’s involvement in a brand new concept Resort Hotel that will be build in Portugal.

This new resort hotel will be developed and realized nearby Lisbon (Portugal) and the total size will be of 85 hectares in beautiful land right next to one of the nicest sea side areas of Europe. This resort will be one of the first 100% Eco and Sustainable resorts.

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FORWARD Update

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After several days of brainstorming, design and development we have started working and applying our designs to the new identity of FORWARD.

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Dot Kite | Lab signs contract with ENERPAK

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We are pleased to announce that Dot Kite | Lab has signed a contract with ENERPAK.
Dot Kite | Lab will be responsible for the Strategic Branding and Communication of one of the most innovative companies in Greece.

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YES Europe Update

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After several days of brainstorming, design and development we have started working and applying our designs to the new identity of YES – European Confederation of Young Entrepreneurs.

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Defining the Luxury Brand

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Open any quality fashion or lifestyle magazine, and you will see how brands conceptualize and package luxury. The hype is deafening, and in reality can be quite confusing. Everyone wants “luxury” brands, and from a marketing point of view defy sales trends and seem recession proof.

As consumers, we want to be made to feel special. Definitions of “luxury” can vary enormously and depend on who you ask and in what context. The term “Luxury” has never been something easy to define. It is in my view, a mysterious and elusive concept. Studies highlight that no one is immune and when properly executed makes products and services highly desirable by broad market segments.

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Dot Kite | Lab signs contract with FORWARD Media

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We are pleased to announce that Dot Kite | Lab has signed a contract with FORWARD media.
Dot Kite | Lab will be responsible for the Strategic Branding and Communication of the first media platform in Europe that will provide global sustainability news and analysis related to the real estate development cycle.

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The Customer Experience: Building a Customer-Centric Organization

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It doesn’t take a genius to realize how few companies these days actually “Walk the talk”. What does this mean, you ask? I refer to “the total customer experience”.

Richard Owen, vice president of Dell online worldwide, says: “It’s the sum total of the interactions that a customer has with a company’s products, people, and processes. It goes from the moment when customers see an advert to the moment when they accept delivery of a product and beyond.

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Dot Kite | Lab signs contract with YES Europe

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We are pleased to announce that Dot Kite | Lab signed a contract with YES – European Confederation of Young Entrepreneurs.
Dot Kite | Lab will be responsible for the Strategic Branding and Communication of the European Confederation, helping YES to establish a new, fresh and innovative brand presence.

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Professional Branding Up Close & Personal: Advice for the Private Practice

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For a professional in private practice, the notion of marketing and branding is unfamiliar territory. This is in a similar situation as within any small entrepreneurial company. Yet, this is truly a fundamental aspect of any business. To develop a following requires a brand, and it doesn’t matter if you are a doctor, dentist, an accountant, or an attorney. Your personal “brand” is what comes to mind when your “clients” are deciding whether to see you for the first or not.

Now is the time to get real. Branding is about image and perception. Do not claim to not understand the social networks. Muck right in, however with a special eye to product awareness. Hear yourself scream out, Facebook, LinkedIn, Twitter and Google Trends, here I come.

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Exploiting The Benefits Of Niche Marketing: Strategic Marketing

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In strategic marketing “speak”, who earns more money – a general practitioner or a specialist physician such as an Ophthalmologist? The latter has spent additional years studying with emphasis in one particular area of practice which makes him/her both scarce and sought after in his/her profession. Same goes for an organization which has spent years studying the market with emphasis on doing one thing, but one thing extremely well. This automatically justifies higher fees translating to improved earnings. How does a saddle maker to the horse and carriage trade reposition itself to maximize its know-how in leather goods to now ask US$4,500 for a simple briefcase? Or even hawk silk scarves at US$400? Think of Hermes.

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Nation Branding: 5 things Greece should do

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Principles of branding apply in equal measure to countries as they do to businesses and corporations.
Creating a branding program for a country demands an integration policy that most countries do not possess the ability to act and speak in a coordinated and repetitive way about themes that are the most motivating and differentiating a country can make.

In the coming weeks, Dot Kite will analyze Nation Brand Images. Why? Because we believe that the benefits of a consistent and professional country branding can be observed in every region. They include the ability to win more investment business because the country image says the right things about taxation, labor skills, safety, the environment, political stability plus the chance to apply a ‘made in’ label because it will positively aid the sale of a product in an overseas market.

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Luxury Condo Project Marketing: Challenging Conventional Wisdom is Heads-Up Branding

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Luxury real estate projects should be marketed in similar fashion to what Cartier, BMW or Rolex are achieving. This marketing approach should be based on demographic and psycho-graphic analysis which equates to extreme attention to customer experience and service; integrated marketing across every touch point, as well as to every function and channel. The formula is straightforward: the right brand, the right location, the right product and the right ambiance for the right customer.

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Kalimera Restaurant Update 02

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Since our last update regarding the Kalimera Restaurant project, we have advanced the whole concept and we have been into full development mode. With this post, we would like to show you a small update from the upcoming restaurant that will be located in the Food Spot (Proostwetering), Utrecht – The Netherlands.

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Dot Kite’s website one The 35 Best WordPress Design Websites

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We are glad to announce that blogdesignstudio.com, selected www.dotkite.eu as The 35 Best WordPress Design Websites rewarding dotkite.eu as one of the most well-designed and developed websites that use WordPress.

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Branding and Sustainability

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Like never before, sustainability is transforming business ethics, practice and performance. Whether it is for efficiency, marketing and promotional purposes, government regulation, or competitive advantage among increasingly educated and sensible consumers, sustainability is becoming a very hot topic.

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Kalimera Restaurant Update

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After a couple of weeks of brainstorming, design and development we have started working and applying our designs to the new restaurant that will be open in November in the Netherlands A2 (Amsterdam/Utrecht).

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Airplane interior design

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Airplane interior design should first think of the passenger during the design process. What kind of overall experience do we want to offer to the passenger?

There are various ways of creating different kind of atmosphere/experience in an interior, though the interior of an airplane is much different compared to an interior of a restaurant or even our own house. It is important to have the perfect selection of colors, patterns, shapes and lighting that will make passengers feel not only comfortable but safe as well.

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Dot Kite | Lab signs contract with a restaurant in The Hague

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We are happy to announce that Dot Kite | Lab signed a contract with a new restaurant in the Hague, Netherlands.

This is an existing restaurant that offers high quality mediterranean delicacies and wants to bring their consumer experience to the next level.

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Post Recession Marketing: Adapting the message to a changing consumer

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To say the global recession was a wake-up call for the most consumers would be quite an understatement. It is just one of many events that have weakened people’s sense of security in the past decade along with political instability, terrorism and environmental issues such as global warming where already significant even before financial markets collapsed. As a result, there has been a mood of mistrust and anxiety that developed among many people around the world, which has produced a reexamination of priorities and values.

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Kalimera Restaurant

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After some extensive brainstorming sessions between the Dot Kite team and the owners of the new restaurant in Utrecht, we have chosen “KALIMERA” as the representative brand name.

KALIMERA will be part of the Food Spot on the A2 highway between Amsterdam and Utrecht.

In the coming days we will update you with photos and images from the Brand Identity.

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Smartphones changing the way we interact and the role of design

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Smartphones are changing the way we interact on the internet and with each other. They are no longer just a gadget, they are fast becoming a necessity.
People use smartphones for communicating and interacting, they make it possible to be on top of things with latest updates on emails, social network sites and news. You’re online every minute – every day.

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Sustainability and Hotel design

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Imagine a hotel that breathes, that generates power using the wind and the sunlight for energy, that collects and recycles rainwater and can also have self-cleaning capabilities. Does this sounds like a futuristic scenario? For some people yes, but we, as design experts need to understand how to develop future hotel concepts that will not only benefit the guests and will make hotel businesses more profitable, but also how to integrate better the new hotels in our surrounding environment.

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Embracing a New Paradigm Shift in the Luxury Product Domain

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Today’s consumer spending pattern has shifted. As high-end consumers everywhere have suddenly curtailed their appetite for luxury goods, what was once considered a recession-proof industry has been hit hard. Early this year, in Tokyo, Louis Vuitton canceled plans for what would have been its largest and most glittery store anywhere while Chanel announced the layoff of 200 temporary employees – which the daily newspaper Le Parisien called the latter news a bombshell.

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Dot Kite | Lab signs contract with a new restaurant in The Netherlands

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We are happy to announce Dot Kite | Lab’s involvement in a brand new concept restaurant that will be build in The Netherlands.

This new restaurant will be developed and realized between Amsterdam and Utrecht in the famous Food Spot location which occupies more than 4.500 square meters. It will offer high quality culinary experience and services with the best international chefs.

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Design = Innovation

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What is design? In the simplest form, it is creating an aesthetically appealing and functional solution to a problem. Innovation has the same concept without necessarily having the creative appeal. Problems that design and innovation resolve vary from a product or service that functions poorly to not having enough market share. In that case, you innovate and design a new solution.

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Building Brand value in the Airline Industry

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Online and Digital new technologies create growth in almost every single industry/market, transforming the marketing landscape and the way companies and brands interact with their audience. Building brand value in the airline industry (like in other industries) means creating communities around the offering, the service and the experiences that lead to a strong, trusted relationship.

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Dot Kite | Lab signs contract with Cuisine on Tour

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We are pleased to announce that Dot Kite | Lab signed a contract with Cuisine on Tour.
Dot Kite | Lab will be responsible for the Strategic Branding and Communication of the company, helping Cuisine on Tour to establish a dynamic, fresh and of premium quality brand in the catering industry.

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How experiential marketing is creating a sea-change in the world of branding

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Ask any consumer what they think of all the advertising messages they are exposed to on a daily basis and chances are the majority, as most surveys have revealed, believe there is far too much advertising noise – whether offline or online. A sizable percentage of consumers have also admitted that they avoid purchasing products that over-advertise.

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The Importance of Service Design

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When you think of design, the first thing you think of may be designer furniture. Of course you know there is more to design than furniture, but what is service design? Service design is all about making physical design integrate into the functional service provided. So, what is the fuss about service design? Well, most modern economies are service oriented, i.e. where the money is, and if your services stand out, this will lead to a competitive advantage.

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Dot Kite and Q Food

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Dot Kite is proud to announce the partnership with Rotterdam based company Q Food. We have just completed a new Total Consumer Experience (TCE) project with emphasis on branding and communication.

Q Food is a new concept in the HoReCa (Hotel Restaurant Cafe) industry which will provide high end catering solutions to the Dutch market.

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Airline Branding and Scent Marketing

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Branding in competitive fields such as the aviation industry is crucial not only in order to attract new customers but mostly in order to create a loyal customer basis that will eventually become your brand ambassadors. As we have stated on a previous post, the world’s best airlines have one thing in common: excellence in design!

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Retail Store Design

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You can have your average retail store, a budget one, or one at the high end of the spectrum. You could even have one only selling exclusive products, but all retail stores share some design guidelines, whether you are selling IT equipment or groceries. So, how do you design your retail store?

First of all, there is the layout. Designing your layout will have effects on other parts of the store design, so this must align with you brand or store strategy. A store with straight aisles, in line with walls maximizes selling space. On the other hand, angled aisles, circles, or other curves makes for a more luxurious perception. Leaving a great deal of space for customers to browse is a big investment usually only practiced by high end retailers. Upon entering, each customer should also be greeted, especially in high end stores.

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Upscale Restaurant Marketing with an Attitude

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What do we conjure-up in our minds when we see or hear the expressions, “upscale restaurant” and “high-end restaurant”? Undoubtedly, they denote “fine dining”. Expanding those adjectives further and we think of pricey, presentation, ambiance and service – including restaurants which could be described as “trendy” and “nouveau” anything. An upscale restaurant should strive for top ratings in every category which enhances its image and reputation. Therefore, focus is multi-dimensional as in good food, extensive wine selection, atmosphere, including striking and tidy washrooms, choice furniture, tableware, cutlery, glassware along with courteous and seasoned staff. It’s easy to see that these essentials combined can amount to sort of a “show” business within the dining experience.

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Smart Business Design: iPad vs. Monocle Mediterraneo

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In the era of mobile digital tablets, such as iPad, Kindle, etc., there are many praising the end of the traditional newspapers. Such devices have a lot of advantages but it will be very difficult to compete with bold and innovative moves like Monocle’s latest release. Monocle Mediterraneo is a new venture from the Monocle media. This bold and in a way controversy move by Monocle, besides its great content, the design of the newspaper is unique as well.

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How Design Significantly Increases Business Performance

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There are many ways of seeing the value of design. You can measure sales and relative value as an output of changes in design, for example. Design can also improve your standing amongst rivals and give you a competitive advantage. The Design Council published a report where facts and statistics concerning the value of design are highlighted. One interesting statistic is that design conscious businesses can expect a 125% return on their internal design investments. Try beating that with other investments.

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Ambiance Marketing: A multi-sensory approach

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The dictionary conveys to us that “ambiance” is “the character and feeling of a place.“ A place which wants to attract the most discerning souls, should be unique and embody a complete lifestyle concept which combines a relaxed, spiritual ambiance amongst an elegant setting and decor with attention to detail. Staging an impressive, well executed upscale event, such as a product launch or promotion takes creativity, organizational skills, as well as savoir faire.

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Investing in the Total Consumer Experience (TCE): Is it worth it?

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Of course we would like to say that the Total Consumer Experience (TCE) is viable in all circumstances, but that is not the case. Many companies can benefit from the Total Consumer Experience (TCE), but in some situations, things may be better off in a different manner. Here we explain why the Total Consumer Experience (TCE) is relevant and in which cases it is the most applicable.

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Branding: Creating Exclusive Food Design

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Fast moving consumer goods can be branded, but how do you make one exclusive? I’m not talking about your grade A brand of butter, but something beyond this standard. I mean something that is not a part of a multinational such as Unilever, but something so exclusive that it can only be hand crafted.

In that case, would there have to be a new name? Handicraft is not necessarily fast. It takes time to do things right with the utmost care for quality. At any rate, we would like to attest to the total control over quality, design, and branding that can create not a grade A brand, but something exclusive.

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Designing Air Travel to be Special Again

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In the beginnings of passenger aviation, few individuals were fortunate enough to be able to fly. There was a whole aura around the few lucky people who were once airborne. Back then, fashion and flying went hand in hand and charismatic individuals were associated with the airlines. Nowadays many people can fly, it is not a special experience anymore, there is no heightened sense of fashion associated with flying, and airlines are mostly part of strategic alliances with no real figurehead. So, how do you get people excited about flying again?

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Restaurant Design

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How do you design your restaurant? First of all, you must have done market research and found a location. One of the two precedes the other. Find a location and do the research, or do the research and derive a location from your findings. Once you are set on that issue, you must design your restaurant, but how?

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Quality Hotel Design, Fitting Hotel Guests

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There are many ways in which you can attempt to have the best hotel. You can be specialized in one way or another, but quality through and through is what is becoming the norm these days. Staying up to par is not easy, so you should also look into who you are allowing to stay in your hotel and for which reasons.

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Dot Kite to Explore Seafood Industry

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Through the knowledge we have acquired in various industries, we are now going to put a focus on the seafood industry. We can add value through our full understanding of how consumers think and what they want. Therefore, Dot Kite is exploring into redefining the way in which a very traditional industry such as the seafood (fishing/aquaculture) industry is going to promote its products and how they increase the value of their goods to their partners, and ultimately, the end consumer.

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Design, an Integral Part of the Value Chain

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Have you ever heard of the value chain?  If so, then you know that design is not mentioned in it.  So then why is design an important part of the value chain?  To answer this question, we must investigate what the value chain is and how design adds value.  Design is all about integrating the different parts of the process so that they add universal value.

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Dot Kite and Cupid & Shu

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Dot Kite is proud to announce the partnership with Cupid & Shu. We have just completed a new Total Consumer Experience (TCE) project with emphasis on branding and communication.

Cupid & Shu is an Amsterdam based photography agency that provides its related services to local and international clients.

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Branding strategies for a fundamental differentiation

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Most businesses have an opinion on what branding constitutes, though how do you go about standing-out apart from similar product or service categories? Let us begin the thought process on this issue by first looking at what the word “Branding” is defined as in the Cambridge English dictionary. “Branding” is “the act of giving a company a particular design or symbol in order to advertise its products and services.” Sounds very simplistic. However, we know that it takes plenty of thought, creativity and flawless execution to truly define a brand which radiates externally to produce notable customer experiences. A brand is essentially an intangible asset which is injected with personality – values that consumers like and can relate to. Moreover, a cleverly created and executed branding strategy develops an intangible association with consumers.

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Capturing Customer Attention

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Capturing and holding your customer’s attention is becoming more and more challenging by the day. Not only are we dealing with new forms and types of media that we are only slowly discovering for business purposes, but added to this, we are also dealing with an ever-shortening attention span affecting today’s average consumer.

In addition, while previously, brand communications to the customer were controlled by the brand (even testimonials used to be carefully chosen), today, communication possibilities have multiplied with the web: brand-to-consumer, consumer-to-consumer (social media, blogs, independent influencers, sharing product reviews), and consumer-to-brand (social media, UGC or user-generated-content, crowd sourcing, and more).

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Think Small

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In 1959, VW started a campaign to sell the Beetle in the US. It was a tough job, and rightfully so. Why would Americans buy a small car from a nation they were at war with less than 15 years prior? At that time, the American economy was doing great, affording the middle class to purchase huge American cars. So, how did it sell in America and become one of the world’s best selling cars of all time?

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Restaurant Design: How Can Design Improve Restaurant Service?

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Have you ever experienced perfect service at a restaurant? Maybe close to it, but things can always be improved. Remember, service has to do with everything from before being on location to having left. Great service of yesterday is today’s norm, so how can design improve restaurant service?

First of all, what is great service? It is hard to measure if service is good or bad, but you can set parameters. Not having to wait for more than 5 minutes for a waiter or not having to wait for more than 15 minutes for food could ways of measuring how good service is. Of course, there are other variables to take into account, but these are just examples.

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Dot Kite and De Lastage

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Dot Kite | Lab is proud to announce the partnership with De Lastage. We have just completed a new Total Consumer Experience (TCE) project with emphasis on branding and communication.

De Lastage is a unique concept. They rent out new, furnished, luxurious apartments in the center of Amsterdam. They can range in size from as small as 56 square meters to over 150 square meters with four bedrooms. These apartments can be let for a short or longer period of time and are amongst the most popular specialty lodgings in Amsterdam.

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World Cup 2010, Jersey Designs

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There are 32 teams competing in the 2010 World Cup finals in South Africa. Each team has a unique uniform or kit with the shirts being the most defining factor. In this post, we will have a look at the home shirts for each of the 32 team in alphabetical order, with the exception of New Zealand for which we have the away jersey.

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World Cup 2010, Jules Rimet and World Cup Trophy

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The World Cup has seen two trophy designs; the Jules Rimet Trophy and the FIFA World Cup Trophy. The reason why a second one was needed is because the Jules Rimet Trophy was to be kept by the 1970 world champions, which ended up being Brazil. Since then, the current FIFA World Cup Trophy has been awarded to the winning team of the world cup. What you may not know is that there are a few interesting design elements to both.

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World Cup 2010, The Design of World Cup Footballs

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To most of us, the actual design of the ball in the sport is of little importance. To the select few who will play at the World Cup, the design of the ball is of high importance. Changes in its design effect how the ball looks and feels, but more importantly for the professionals is how the ball accelerates and moves when kicked.

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World Cup 2010, Logo Designs

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Each World Cup from 1950 onwards had its own logo. The first three did not have logos, but posters instead. The logos represent a mixture of the sport and the host country. In this post, we analyzed the logos and compared them with criterion about what we agree is a good logo. So, what is a good logo?

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The WOW Factor

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It is common knowledge that in order to be successful in business, promises to customers have to be delivered. But what differentiates offering more satisfaction from being able to create a lasting, positive impact, also known as the “wow factor”?

One of the key ways to achieving this is to ensure that you are giving your customers that little extra something. This can be accomplished by simple CRM or better yet, by ensuring that you’re providing Total Consumer Experience (TCE). To put it simply, this means that you are going above and beyond your core offering; you are placing your product or service into a neat package that makes the whole experience of dealing with your business, a remarkable one.

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Designing for a Low Cost Airline

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How does one design for a low cost airline? There are a limited number of options if you want to save costs. As has been explained in a previous post, companies must know where it is crucial to ensure quality and where costs can be cut.

In order to win awards, such as the best low cost airline award, by Skytrax’s World Airline Awards, airline companies must save money on things such as extras/options and personnel costs by, for example, having them fill multiple roles. The money low cost airlines can save must be invested in increasing efficiency (further saving costs) and in areas passengers hold in high regard such as the feeling of safety.

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Bars and Restaurants Revenues Decreasing, so Invest!

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The Dutch Horeca (hotel, restaurant, café) market has seen revenues decrease by almost 6 percent in the first quarter of 2010 compared to the same quarter last year. The Dutch statistics bureau CBS (Centraal Bureau voor de Statistiek) published the figures.

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World Airline Awards features Design Conscious Airlines

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The world’s best airlines are not in Europe, nor are they in North America. They are all found in the east and they have one thing in common: excellence in design. The World Airline Awards, or in other words, the Passenger’s Choice awards feature many methods, but when the people choose, two aspects of design stick out.

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The Economics of Design

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In general, economies such as the UK rely more heavily on financial services to create value, while other economies such as Germany’s economy rely more on manufacturing. The products and services are good, but there is something that could increase the value of products and services in highly competitive economies. Can you guess what that is?

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Dot Kite | Lab signs contract with Hilton Athens Hotel

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We are pleased to announce that Dot Kite | Lab signed a contract with Hilton Athens Hotel.
Dot Kite | Lab, as in the case of Best Western | Hotel Selene, will provide Total Consumer Experience (TCE) solutions for the prestigious Hilton Athens Hotel which is situated in Greece’s capital.

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Dot Kite as partner of the City of Amsterdam

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We are pleased to announce that today Dot Kite will participate as a partner of Hotelloods which is part of the city of Amsterdam.

This is a major Hotel related event that takes place in Amsterdam and there will take part more than 200 companies from the Netherlands and not only. Some of the people that will attend this event are professionals from the following industries:

- Bankers
- Hotel Developers
- Hotel Operators
- Brokers
- Entrepreneurs
- Investors
- Public Officials

For more information of this event, contact Amsterdam Financial Department

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Consumer Indecision

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When you head to the grocery store to pick up an everyday product such as, say, cereal, do you pick up the same favorite each time, or are you like many consumers, waiting, comparing and undecided about which one to grab?

When presented with a large range of choices to fulfill the same need, it is in human nature to become confused, and thus unable to quickly make a choice. When we spend too much time comparing the plethora of options we are presented with, the functional differences between each of them soon become blurry. Once the functional differences lose importance, the peripheral aspects take precedence. This means that whichever product’s ad, spokesperson, or packaging color stands out favorably in our minds, we will end up purchasing that product.

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Dot Kite | Lab signs contract with Amsterdam based De Lastage

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We are pleased to announce that Dot Kite | Lab signed a contract with De Lastage.
Dot Kite | Lab will be responsible for the Strategic Branding and Communication of the company, helping De Lastage to establish a dynamic, fresh and of premium quality brand in the Hotel and Hospitality industry.

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Why Design a Website?

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You probably know that people get a lot of information from the web nowadays. Did you know, however, that initial customer interaction with a company is via websites 90% of the time? That means 9 out of 10 people get information about your company not through their family, friends, peers, or via spam they get in the mail or advertising the see all around, but through company websites. That is why you should have a website in the first place. Why then, would someone delve into yours?

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Emotionality in Branding

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Like two sides of a coin or yin and yang, meshing together the functional and emotional values of your brand and maintaining the balance between them is vital to building a long lasting brand.

The functional offering fulfills the basic customer need – something that several brands are likely to be able to accomplish. A functional competitive advantage however is not a long lasting one because the competition can catch up, offering similar or even better functionalities in due time.

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Life is a Design: Footwear

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What is one of the most important parts of your body? There are several good answers, but one of them is your feet. Doctors tell their patients that having shoes that do not support your feet well could negatively affect your knees, back, and posture. So, wearing shoes that are designed to fit you are very important for your health. Not only this, but they are a part of your identity and are a part of a first impression. That’s not all though. Shoes are just a part of footwear.

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Life is a Design: Bicycles

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From the old penny-farthings to modern day’s racing bikes, all bicycles have been designed for a specific purpose.  The penny-farthing was not the first bicycle design, but that design was simple and cheap to produce.  Penny-farthings gave way to the safety bicycle.  We know them today as the standard type of bicycle.  They were called safety bicycles because they were designed so that the cyclist’s feet could touch the ground while being seated as opposed to being high up on a penny-farthing.  Nowadays, bicycles are designed for many different purposes.

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Dot Kite | Lab signs contract with Rotterdam based Q Food

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We are pleased to announce that Dot Kite | Lab signed a contract with Q Food.
Dot Kite | Lab will be responsible for the Strategic Branding and Communication of the company, helping Q Food to establish a dynamic, fresh and of premium quality brand in the HoReCa and catering industry.

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What kind of service is considered luxury?

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The answer to this question may seem obvious: if I’m paying a premium, I must be served well. However, it has a few layers of complexity.

Take for example, the elite restaurants, bars and lounges of the world. You are declined a reservation unless you have the right connections, or unless you book months in advance. Yet the premium price tag stays. A clear example of such an Intimidation policy that still attracts customer after customer is the legendary Hotel Costes on Faubourg Saint-Honoré in Paris where the waitresses are known for their unfriendly attitude. However, customers tend to feel so privileged just to be in the establishment that paying a premium price for a cocktail and enduring long waiting times doesn’t seem to be an issue.

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How do you get more out of your design budget?

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Everyone wants to get more out of their budget. Saving money now means you can spend more on other things; new investments, or the next design. By having a thorough understanding of what you want and what you need to develop, we can create successful solutions that can be of added value without adding on the costs.

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What happened to unique hotel experiences?

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Nowadays, there is a trend that sees hotels and even hotel chains being purchased by private equity firms. These firms hire third parties to operate the hotels. Everything is being outsourced to a diverse selection of firms. Even though one may think they are staying at a certain brand of hotel, it may be owned by a third party who hires say five other companies to do the service, catering, spa treatments, management, and bar. It is becoming increasingly complicated from a strategic to an operational point of view.

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History of Design, the Case of Airlines

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One cannot say where the history of design started. Did it start with the beginning of time how nature designed itself through evolution? Did it start with prehistoric people making cave drawings, or did it only start with the creation of something more tangible than a drawing? The earliest weapons and watercrafts were designed, but when we think of design today, we usually think about the aspect of a product or service that is appealing to the senses and not the functional aspect of it.

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IT Center participates in Infrapedia 2010

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Dot Kite’s client, IT Center, which is the distributor in Greece and in Cyprus of the products of the entrepreneurial esosystem Virtual Trip has announced the participation in the 2nd Exhibition of Infrastructure and Equipment for Educational Centers- Infrapedia 2010.

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How design connects industry with consumers

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What makes an industrial product consumer ready? Well, that is one reason to have design. Designers basically work on two aspects of products; functionality and aesthetics. Through their work, designers connect the industry with consumers by translating a concept into something that adds extra value to consumers.

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Recession? Invest in Design!

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What? Invest during a recession? Invest in design? Yes, that’s true. A case has been mentioned before in the post Airline Design instigates Sustainable Competitive Advantage about airline design. It showed how a company invested in design during a recession and came out with a much larger market share afterwards and kept a hold of it. In order to come out on top, you should not just invest in marketing, but invest in Total Consumer Experience (TCE).

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Best Hotels in Amsterdam have Best Design | pt. 3

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When the economy picks up again, hotels in Amsterdam should expect an increase in visitors from all backgrounds. On another note, the number of visitors from emerging economies will increase at a higher percentage than those from the traditional nations, but even though the percentage is high, the absolute increase is still relatively small. The biggest comfort for hotel owners in Amsterdam are the big spends. Who the big spenders are is discussed later, but what these visitors want is a high quality Total Consumer Experience (TCE).

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The intricacies involved in Service Design

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The Services industry has several stakeholders – manufacturers, suppliers, retailers, sales personnel in a retail environment; in a hospitality environment, staff members that one faces, but also behind-the-scenes staff such as chefs & cleaners, & in both cases, the customer, of course.

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Airline Design instigates Sustainable Competitive Advantage

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In the past, people were excited about flying. Airplanes were designed with exclusivity in mind. There were bars and lounges in the airplane, golden cutlery, and the travelers were served by a select few who could proudly call themselves air hosts. Nowadays, airline companies lack in giving such experiences to their customers, even their most loyal who get certain perks, but not the best service.

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Best Hotels in Amsterdam have Best Design | pt. 2

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As we already mentioned, Amsterdam’s hotel guests are visitors from all over the world and stay for many different reasons. Like any metropolis, Amsterdam has a wide variety of hotels on offer. These can be anything from a backpacker’s cheap sleep, to five star luxury hotels, to boutique hotels. It is especially at the latter where guests feel a unique Total Consumer Experience (TCE). So, let us now take a closer look at the hotels themselves.

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Best Hotels in Amsterdam have Best Design | pt. 1

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From the UK and the US to India and China, there are many international visitors, both tourists and business visitors that come to the Netherlands and stay at one of Amsterdam’s many hotels. They can stay at one of many hotels including designer hotels and go through a new Total Consumer Experience (TCE). Why, you may ask, is the term visitor being used instead of tourist? This is because the term tourist would exclude the 40% of visitors who are on business.

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How airlines can survive the crisis with great design

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The airline industry is defined by their customers. They hop from one airline to another depending on the price or the quality of the service. Great service, as a part of the branding experience, is what brings airlines to the top of rankings, such as Skytrax. When customers have the experience of a lifetime with one airline, they will come back for more and eventually become loyal. When you have loyal customers, they will perform the most powerful form of marketing for you – word of mouth.

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How design influences subconscious decisions

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Is design everything? Everything is designed! Or is it? Nature is designed for perfection. We know this as evolution; the survival of the fittest. Design is also developed through experience – a mistake now will not be repeated in the future, and knowledge – what designers learn through education and adoption of best practice.

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Dot Kite | Lab signs contract with Amsterdam based Cupid & Shu

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We are pleased to announce that Dot Kite | Lab signed a contract with Cupid & Shu.
Dot Kite | Lab will be responsible for the Strategic Branding and Communication of the company, helping Cupid & Shu to establish a solid and dynamic brand in a highly competitive industry.

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What comes after Best Hotel Design?

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Total Consumer Experience (TCE) design is nothing without Total Quality Management (TQM). Without TQM, the effects of TCE are diminished. Total Consumer Experience is about perfecting every detail of a customer’s experience. TQM is about managing this experience from strategic to operational levels. Designing a perfectly tailored Total Consumer Experience (TCE) is what Dot Kite excels at. Cases from their website attest to this.

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Luxury hotels online experience and design

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In the recent past, I have worked extensively with the hotel industry’s visual palette, and one thing they almost all have in common: the first impression on their websites do not deliver the product a luxury hotel really is. There are, by guarantee, sizeable budgets at spa and wellness areas, large fine conference rooms, an overwhelming foyer, and rooms where comfort, design and safety are presented in higher unity. These websites, which are the first impression you get, should to be a good sales argument for choosing the specific hotel, instead of the one on the other side of the street. However, it seems as if they have not been able to get those sales arguments moved over to the digital part of marketing.

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Consumer environments designed for experience sharing

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Global population grows at a very fast pace, faster than ever before; people flood major cities, with urban citizens growing by 3 million per week for the last two decades. According to the Global Report on Human Settlements 2009, by 2050 the global urban population will reach a 70 per cent, representing 6.4 billion people. As a result, more urban consumers are “born” every day, with customer satisfaction gaining even greater importance and global competition becoming more intensive.

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A tip of the hat to Industrial Designers

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What is Industrial Design and why should you care? Take almost any product you touch in your daily life and I trust it has passed through the hands of at least one Industrial Designer from concept to shelf delivery. Who are we? Where did we come from? Who makes the things you use without thought? Your toothbrush? The shopping cart you push to get groceries? The packing to your favorite gourmet coffee? 

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Dot Kite | Lab welcomes new member in Amsterdam

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As 2010 entered, this new year brings us a new member in the Dot Kite team. With this news post I would like to officially welcome Johan de Letter to Dot Kite’s business development team in our Amsterdam office.

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Olive Country Design | before and after

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Dot Kite | Lab has recently designed Total Consumer Experience for Olive Country in order to create a solid brand image and to help the client boost its sales into the Dutch market through major retail stores in Amsterdam and the rest of the Netherlands.

In this post we show you how we transformed Olive Country into a high-end brand. We invite you to have a look at the images below and understand how we added value to our client by creating a profitable business, as shortly after the project completion and delivery, Olive Country products have already penetrated the Dutch market with great success.

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Evolution and design in the air-traveling experience

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Travel has changed much over the last hundred years. It is hard to believe that within 2 generations we have evolved from the horse and buggy to the family car to simply owning a personal vehicle for the sake of luxury. It is not ancient history the commercial airline industry took flight -wherever you want or need to go, you can get there- so as long as your wallet is limitless.

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Imagine life in the future by design

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Graphic design has been essential to every (single) era of publishing history. Nowadays, where the digital media become more important and are available for everyone, the profession of graphic design is in the midst of enormous change. Some people think that the new technology is about to diminish the graphic business but in fact it enhances it. If we see these changes as a chance to advance our skills and deepen our knowledge, we become stronger and get up with new and good solutions. But what will the future bring in detail?

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Dot Kite website on WordPress Showcase

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We are glad to announce that WordPress, the most popular online publishing platform, selected www.dotkite.eu for its Showcase under the categories Design, Innovative, Content Management System, rewarding dotkite.eu as one of the most well-designed and developed websites that use WordPress.

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Successful business case study Olive Country by Dot Kite

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Dot Kite | Lab has recently designed Total Consumer Experience for Olive Country in order to create a solid brand image and to help the client boost its sales into the Dutch market through major Dutch retail stores. Only after a small period of the project completion and delivery, we are proud to announce that Olive Country has already built a business relationship with major accounts in the Netherlands.

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The importance of fonts for Corporate Identities

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There are some fonts which are used so often that have truly become standard scripts. In the field of the web, these are mainly Verdana and Arial and in the publishing area Helvetica, Frutiger and Futura. But it’s not the missing personality, it’s rather the occurrence of the usage when a font seems less individual. How could an identity stand out from the crowd, when the mass uses only Frutiger? It’s obvious: We need to work with new fonts.

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Dot Kite | Lab signs TCE contract with Club Restaurant in Athens

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We are pleased to announce that Dot Kite | Lab signed a contract with Attalos Bar/Club/Restaurant in Athens, Greece. This will be one more major Total Consumer Experience project in Greece, helping Attalos to offer the best experience to its customers and communicate its values and high-quality services.

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Airline branding | How design can help Airliners

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Successful global brands all share similar elements, with this happening in airline branding as well. The key to success in the fast changing global arena is the development of unique Brand Strategies with sharp and solid methods of implementation.

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Design with love

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In this modern, hectic era where people check their e-mail and update their tweets or Facebook posts more often than talking to each other face-to-face, everyone feels the lack of normal human warmth.
After all the virtual socialising tendencies, the world will return to a more traditional, real-life way of communicating. Sending messages online will never be able to substitute this.

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Design from birth

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There is a push for better design in more and more corners of our everyday lives. The times of something being purely engineered are quickly fading as design infiltrates more corners of the market. Massive corporations are beginning to realize the power in their design departments and how creating beautiful products speaking a better language can create more productive business.

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Thomas Mylonas at Global Entrepreneurship Week video

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Dot Kite’s founder and CEO, Thomas Mylonas, participates in the 2009 Global Entrepreneurship Week video, where speakers from all over the world talk about their passion, and the importance of entrepreneurship and GEW at a local and global scale.

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Apolis restaurant design | 45 days to Total Consumer Experience

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Dot Kite | Lab transformed Apolis from a old-fashioned restaurant with a downgraded image to a completely new restaurant offering a superb-quality experience in only 45 days. Dot Kite | Lab managed this Total Consumer Experience (TCE) project from initial sketch to turn-key delivery. In our previous post we showed to you how Apolis restaurant looked before and after we were called to action. In this post, you will be able to follow the Apolis project step by step, from the initial sketch, till the 45th day of delivery.

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Dot Kite | Lab signs contract with Greek Archipelago

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We are pleased to announce that Dot Kite | Lab signed a contract with Greek Archipelago.
Dot Kite | Lab will be responsible for the Strategic Branding and Communication of the company, helping Greek Archipelago to establish a solid and dynamic brand in a highly competitive industry.

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Designing an H1N1 vaccination

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It is autumn 2009, the H1N1 flu that for a moment seemed innocent is becoming more threatening. From a scientific perspective there is a vaccine available. So why to be anxious? Well, perhaps many of us know the famous line from our childhood: ‘easy… it is not something to be afraid of…’

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Financial crisis and design trends

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The financial crisis has been over our heads for quite some time now, but it is beginning to turn. Undeniably, it is a good opportunity for fresh, innovative designers to reveal their way of thinking with regards to new retail concepts, use of material, interior and products. We, here at Dot Kite, discussed about the design trends that will shape the look of our world after the crisis.

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Apolis restaurant design | before and after

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Dot Kite | Lab conceived, designed, developed and delivered a remarkable concept for the standards of Athens city and Greece. Dot Kite | Lab transformed Apolis restaurant from an out-fashioned restaurant to a high-quality one, managing the whole Total Consumer Experience (TCE) project from the initial sketch till the end.

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Twitter, its design past, present and future

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Design in Amsterdam, Tokyo, London, New York, Paris, Buenos Aires; in various disciplines and modules, with national and/or international influences, aiming at a local and/or global impact. Similarities and differences, with one definite common approach: our effort to feed potential customers, media professionals, art lovers, entrepreneurs, amateur and professional designers with the latest development on our work. Did I say feed? Well, someone with the basic knowledge on online social networking should already shout loud: TWEET!

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The future of gastronomic retail interiors

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We are at the dusk of 2009, and after two years of financial turbulence and instability, we can surely say that consumers became even more demanding, pay more attention to where they spend their time and money, and are much more critical and well informed with regards to what they consume.

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Two operational years for Dot Kite in Athens

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Apart from the closing of a successful year, the end of 2009 signals the completion of two operational years for Dot Kite’s office in Athens, Greece. During these two years, Dot Kite managed to be recognized as one of the most dynamic multidisciplinary design companies in Greece, renowned for the high-quality of its design and business services.

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Thomas Mylonas’ guest lecture at ESADE

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Tomorrow November 4th 2009, the founder and CEO of Dot Kite Thomas Mylonas, will give a guest lecture at ESADE business school, one of the most highly recognized business schools at a European and global level.

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Dot Kite | Lab welcomes new member

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With this news post I would like to officially welcome Line Oehlenschlaeger to the Dot Kite design team in our Amsterdam office. Line comes from Denmark and will enhance Dot Kite’s multicultural environment and creative diversity.

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Dot Kite | Lab signs new contract with Food Bar in Milan

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We are pleased to announce that Dot Kite | Lab signed a new contract with a High-End food bar in Milan, Italy. This will be one more major Total Consumer Experience project in Italy that will help the new food bar to offer the best experience to its customers, and communicate its values and high-quality services through its Brand and Retail Experience.

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Breaking the design rules

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In graphic design and design in general, at first you have to learn the traditional evolved rules, which have been established to ensure consistent and usable design. None of us designers can skip that first step. We always keep these rules in mind and ask ourselves how to create something which achieves the right balance between unity and tension (in this strict system). But do we have to strictly follow these instructions?

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Sustainable by Design

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Accelerated by the financial meltdown and a growing demand for green services, the craze over sustainability is just as difficult to grasp as a hieroglyph. Is there a word more used and less understood than the S-word?

As brand strategists and communication experts we ask ourselves the odd question everyday: What is sustainability? Who produces it? Where can I buy some? And we help our clients reflect on their own questions: What does it have to do with my business? Does it make my knowledge current or obsolete?

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Dot Kite explores the Asian market

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As the Asian economies and cultures evolve at a fast pace, at Dot Kite we identified the increasing need for higher quality services in the Asian design industry. Therefore, and after its successful presence in the European market, Dot Kite is glad to announce that is currently investigating the Asian market with a special emphasis on China.

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Thomas Mylonas’ speech at TEDxAthens

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Yesterday, Thurday 22nd of October, Thomas Mylonas was the closing speaker of the first TEDxAthens that took place in Microsoft’s central offices in Athens. The event has been sold out for the last month, while 40 VIP tickets have been distributed to selected guests.

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Wake up, Designers!

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As designers, we constantly play the role of expert with every new project proposal. We are forced to understand our current market segments, our users, problems, overall design understanding and in the end come up with a variety of creative results. Times are changing, though. Fleeting are the days of irresponsible design in which designers did not have to be concerned with where their products ended up, how environmentally friendly the manufacturing processes were or living without the concept of ‘cradle to cradle’.

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Stand out from the crowd

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The financial crisis still goes on and – according to experts – will last at least until next year. During these difficult times it’s so much more important for a company to have a straight and clear communication outwards to hold one’s ground. The best chances to gain this goal is to strengthen the identity with a good corporate design which turns out appealing to the consumer.

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We say jump!

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Your health belongs to us now… This may sound like a bold statement; who are we to claim you? Yet, with current societal developments it may soon become reality. An aging population already puts a burden on our healthcare systems. We simply cannot afford to have more unhealthy people walking around. When the system overloads, we all experience its consequences one way or another. Services go down or prices will rise.

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Better online experience for Dot Kite’s visitors

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It has been more than a month since we launched our new website. In that period, we had the chance to receive your enthusiastic comments and critical observations that gave us the opportunity to think on how to make it better and achieve even highest standards in online experience.

Therefore, taking under consideration your feedback we worked towards the further improvement of the website. We would like to announce that from this morning, www.dotkite.eu has been updated and now each page has a unique url, providing everyone with the opportunity to share with great easiness:
- a post under the news section, or
- a project from our portfolio.

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Retail Experience Design

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The retail stores and malls of our society have the need to evolve on daily basis. If in the fashion boutique stores, the large supermarkets, the entertainment industry etc. the concept of updating the in-store experience is a reality during the last years, in the traditional retail stores this has not happened yet.

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Design: the most affordable luxury

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Just as we continue to be surrounded by the worst economic news most of us can even remember, extreme luxury offers are more ubiquitous than ever. Take last weekend’s edition of the Financial Times. On the cover there is a lower right corner box that advertises an FT Global Event conference titled ‘Lessons Learnt from the Financial Crisis’. The point being, we should indeed learn something. But just above the main headlines a banner reads: ‘The world’s most luxurious website HOWTOSPENDIT.COM launches today’.

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Dot Kite | Lab delivers Total Consumer Experience to Olive Country

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We are proud to announce that Dot Kite | Lab has delivered Total Consumer Experience to Olive Country.

Olive Country is a Dutch-based company that brings olive oil, herbs and spices and other greek products in the Netherlands. The company owns and grows its olive trees in the South of the Peloponese, Greece, born with the aim to bring to your table what the locals enjoy on a daily basis. Soon, you will be able to experience Olive Country in major Dutch retail stores.

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Hitler on a billboard

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If you should live in Germany these days, its likely that you ran into some posters or videos from Hitler, Stalin and Hussein promoting safer sex.

With the motto “Aids is a mass murderer”, german association Regenbogen e.V. started a campaign on the occasion of the world aids day 2009 which makes massive waves: This campaign has initiated a huge discussion in the german media – the feelings range from “annoyed” to “deeply shocked”.

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Dot Kite | Lab welcomes new members

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As we have officially changed season, this autumn brings us here two new members at the Dot Kite team.
With this news-post, I would like to officially welcome Kristen and Sabrina to our Dot Kite design team in Amsterdam.

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A designer’s natural habitat

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I believe designers were born with a particular genetic makeup. In case you have not noticed we are a unique breed. It is amazing to observe designers in their natural habitat, tackle a challenge, like an animal on the hunt, placing on the cap of ‘expert’, flooding pages and pages of thoughts, ideations and vigorous effort until that glorious “aha” moment happens or when the design is, dare I say it? Finished.

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Breathing life into your business through design

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It was in the early 2007 when the first signs of the financial crisis made their presence. Several companies have been facing the danger of bankruptcy, while others have been looking forward to the opportunity for growth by taking the market share of the bankrupt ones.

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A home for design?

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How much of who we are, as designers, is dictated by where we come from? It becomes the age-old question of nature v/s nurture. Do we learn what ‘good’ design is based up on our cultural upbringings or more so by formal training? Many times designers stereotype design by cultural location. Such as, “Oh, that portfolio is so German. Very Bauhaus-esque”. Why do we continue to categorize on such a level of boundary in the fast-paced, diverse market of today when the language design is meant to be universal?

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Thomas Mylonas at ESADE

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Thomas Mylonas, the founder and CEO of Dot Kite, will give a guest lecture at ESADE business school, one of the most highly recognized business schools at a European and global level.

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Re-imagine the doctor’s coat

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In a hospital, a doctor’s coat may seem the most safe and comfortable object, and to many of us it symbolizes purity and cleanliness. However, not many people realize that it may also be a very dangerous one, as it is indicated that the uniforms may be among the most contaminated objects; a walking vehicle of pathogens.

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Design and Globalization

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When you think ‘Dutch’, you immediately think, wonderful typography, and an appreciation and open mindedness for other culture. ‘German,’ still greatly influenced by the Bauhaus, is more rigid, detailed, striving for perfection. And ‘American’ gripped by the bright colours of POP, is always busy. But do our surmise really exist, can we still think of Style on a National level?

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Thomas Mylonas at TEDx Athens

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Thomas Mylonas, the founder and CEO of Dot Kite, will be one of the key speakers at TEDxAthens that will take place in Microsoft’s central offices in Athens on Thursday the 22nd of October. TEDxAthens seeks to develop and leverage the TED experience at a regional level, bringing together innovators and inspirational speakers in Athens, Greece. In that respect, Thomas Mylonas will talk about Creativity and Design.

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How we can design ourselves a better health

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Healthcare is a complex matter. When healthy we seem to feel invulnerable. And only when sick we are confronted with the notion of health. In my personal opinion, new technologies strongly influence our image of healthcare.

The current H1N1-flu for example, encourages a huge faith in a possible vaccine. It is like wanting to have a software-update for your system. And since it is too difficult to engineer this for ourselves, we need superb hackers of the human body to fix our systems. Without them, humanity seems doomed.

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Message from CEO

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On behalf of Dot Kite team, I would like to officially welcome you to our new website www.dotkite.eu and introduce you to our unique world of design, innovation and new visual & aesthetic experiences.
The world – and the way it does business – has changed dramatically since our founding in the end of 2005. It is now just as easy to do business with a company on the other side of the world as with the one located next door, and therefore we have invested heavily and updated Dot Kite’s online presence.

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